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Dain Williams
  • Illustration
  • Design
  • Shop
  • About
  • Contact

Sports Branding

A redesign of the Utah Mammoth’s primary logo

A proposed rebrand for the Colorado Rapids

A joke from 30 Rock brought to life: the New York Necks

Athlete profile graphics

Shinesty Branding

In 2025, I worked on some updated branding for Shinesty including a banana character, an S monogram, and a simplified wordmark.

In 2019, I took the lead on redesigning the Shinesty wordmark. These are just a few of the sketches / iterations that were considered. Project was art directed by Allie Bell.

Shinesty Branded Campaigns

As Senior Graphic Designer at Shinesty I am often asked to brand sales, products, or marketing campaigns with custom logos, color palettes, and/or typefaces depending on the campaign. These campaigns date back to 2022

Project PHX

Project PHX is a Phoenix, Arizona apparel company some friends and I started in 2014.

Holiday Catalog 2024

As the lead designer of the holiday catalog, I concepted and co-art directed several days of photoshoots, established a visual identity consisting of fonts, colors, and graphic elements, worked with the copy writing team on concept and layout, and executed the design of the 28-page catalog.

Fitz (a typeface)

Fitz is a typeface created solely on the basis of the letters fitting together nicely to form a rectangle.

America, March Madness, and the Pure Joy of Upset

My graduate capstone project was a visual exploration of the 2017 NCAA Tournament that aimed to highlight the national involvement in the event, and the one thing that makes fans watch with excitement year after year: the underdog upset. I developed a new "cross bracket" that highlights the tournament's upset with breaks in the uniformity of what would otherwise be a pyramid pattern. Upsets are highlighted by red circles that vary in size depending on the size of the upset.

This project was inspired by a 1942 poem titled 'The Basketball Ides of March' in which the poet makes an argument for basketball as a beautiful drama "where hate is dead". He says that "with war nerves tense" basketball may be a healthy focus of our attention, something that can bring us together, that is not life and death. 

Design Manifesto poster series

A series of posters that made up my personal design manifesto. This series was created as a graduate school project in the spring of 2016.

Ease is the Enemy

Poster series based on quotes by artist Chuck Close. Each poster is 24x36 inches.

"Get yourself in trouble. If you get yourself in trouble, you don't have the answers. And if you don't have the answers, your solution will more likely be personal because no one else's solution will seem appropriate. You'll have to come up with your own."

"Ease is the enemy of the artist."

–Chuck Close

ASU Design Aspiration Icons

An icon set for ASU's Design Aspirations developed for ASU Knowledge Enterprise

Logos

Assorted logos. 2014–2017

Sports Branding

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Shinesty Branding

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Shinesty Branded Campaigns

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Project PHX

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Holiday Catalog 2024

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Fitz (a typeface)

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Fitz.jpg

America, March Madness, and the Pure Joy of Upset

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Design Manifesto poster series

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Ease is the Enemy

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ASU Design Aspiration Icons

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Logos

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